Contents
Introduction:
Regardless who you are, what niche you are in, or whether you are an expert or not, Instagram Marketing Secrets Step-by-Step Training Guide 2.0 is the guide you need to gain your reputation, build bonded relationships, and attract massive traffic to your website.
This unique guide is created based on the experience and guidance from Highly- successful Internet Marketers and coaches from PLRSourceCodes.com. It is being designed to make sure you are able to position your business whether it is online or offline with Instagram as soon as possible.
You will learn the strategies to choose the right niche, set-up your Instagram Account, Choose the right images, learning the features on Instagram, tricks and strategies on posting on Instagram, as well as getting followers and traffic to your website.
In addition, we will also show you how to those resources you need to set-up your Instagram page in the fastest and easiest way possible. This allows you
to attract as many clients as possible for your business. Further, we will show you some *NINJA* techniques to get the most traffic to your website.
Where do we start?
We are going to share with you SEVEN step-by-step guides on building your business with Instagram Marketing. In fact, you can even ask one of your employees to set this up for you in just seconds. What does it mean?
- You don’t need to guess on which techniques are working and which
techniques are not working.
- You don’t need to guess on old and ineffective ways on building your
business with Instagram Marketing.
- You don’t need to concern about technicalities of setting-up your
Instagram Marketing.
What do you need to worry about? Well, you need to worry on NOT reading all the information we are about to share with you on this step-by-step guide. We will use screenshot and pictures to show you each step. This way, there will be no misstep and misunderstanding on which step you need to do first and which step you need to do later on.
Why do we feel confident that Instagram will give you the traffic you are looking for in your business?
It is because of the leadership of Mark Zuckerberg (CEO of Facebook.com). You see, Instagram was created by Kevin Systrom and Mike Krieger, and launched in October 2010. Its app distributed through Apple App Store, Google Play, and Windows Phone Store. The services gained popularity in which it reached over 100 million users in April 2012.
When Facebook acquired Instagram for U$1 Billion in cash and stock in April 2012, Instagram grew rapidly in which it reached more than 300 million users in less than two years.
The question is… “What was the original vision of Instagram?”
Well, the original vision was to become the number one online mobile-photo- sharing, video-sharing, and social networking service that enables its users to take pictures and videos, and share them on social networking sites such as Facebook, Twitter, Tumblr, and Flickr.
Basically, Instagram’s vision was to grow its business in which it attracts different users across all social networking sites. This is how they were able to build more than 100 million users on their owns. However, as Facebook acquired Instagram, it became the #1 app people use to share their photos across the big four social networking sites. HOW? Instagram users are able to post the same picture they publish to Facebook Twitter, Tumblr, and Flickr with just one click.
Chapter I: What is Instagram?
The first question is… “What is Instagram?”
Instagram was co-founded by Kevin Systrom and Mike Krieger. During the early stage, in San Francisco, CA, began the development of Instagram. The name “Instagram” is a portmanteau of “Instant Camera” and “telegram”.
Instead of bored you with the *history* of Instagram, let’s talk about the Key Event on Instagram History:
- March 5, 2010: Systrom received $500,000 funding.
- December, 2010: Instagram has 1 million registered users.
- January 2011: Instagram added Hashtags to help users add photograph and added each other.
- June 2011: Instagram has 5 million users.
- July 2011: Instagram announced that there are 100 millions photos uploaded.
- April 2012: Instagram has 30 million users.
- April 3, 2012: Instagram was released for Android phones. It was downloaded more than 1,000,000 times in less than one day.
- April 12, 2012: Facebook acquired Instagram for $1 billion dollars in cash & stock options.
- December 17, 2012: Instagram updated its term of services, granting itself the right to sell users’ photos to third parties without notification and compensation. However, after criticism from National Geographic Society and privacy advocates, Instagram retracting the controversial terms.
- January 2013: It was confirmed that Instagram has asked for photo identification as a form of verification due to unspecified violations.
- March 2013: Emily White was appointed as the Chief Operating Officer for Instagram. Ms. White suggested that Instagram should start selling advertisement on its platform.
• October 22, 2013: During the Nokia world event, Systrom confirmed the impending release of Instagram app for Windows phone.
- December 12, 2013: Instagram added “Direct”. It is the feature that allows users to send photos to specific people directly from the app. HINT: Instagram Direct feature is to compete against messaging services including Snapchat.
- March 11, 2014: Instagram released an updated Android app with performance improvement and flatter interface. The primary update was to reduce the app’s file size and resource usage, and it was optimized for and tested on low-end smart phones sold in emerging markets.
- December 2014: Instagram has 300 million users.
Chapter II: Why Instagram?
The second question is… “Why Instagram?”
Let me show you an eye opening fact about Instagram and why it will be beneficial for your business.
Here is the latest data on Instagram: (We are confident that it will grow faster than our words)
If you are a savvy marketer especially when you value the important of having a list, Instagram has one of the biggest mailing list on the planet aside from Facebook and Twitter. It means that by tapping into Instagram network as part of growing your business, you are indirectly tapping to one of the biggest countries in the entire planet.
The question is NOT whether you should tap into it or not, but it is more into how you can attract massive traffic to your website. Well, as you progress through each step on this course, you will be able to see through what it takes to build your business around Twitter.
Chapter III: Instagram Page
Instagram is focusing on photos-sharing and 10 seconds videos-sharing. It means that you or your company can post any activities occur in a real-time in the form of images or videos. It allows you to connect with your customers, develop your brand, and engage with your followers with a visual story.
Why does business need to use Instagram?
- Easier to grow followers compare to Facebook. 2. Less marketers are tapping into Instagram as they are way too busy with Facebook. — HINT: Facebook owns Instagram. After Facebook owns Instagram in 2012, the number of Instagram user increased from 100 million to 300 million users. 3. Organic free traffic. — As Instagram has not yet introduced its
advertising platform, all the traffic is FREE. 4. You will reach all your followers. — With Facebook, you will reach ONLY a portion of your audience with organic search. With Instagram, you will reach out to ALL your followers. This will help you maximize your exposure.
5. You will receive much higher engagement than any other social networking sites especially Facebook. — HINT: From a recent study, it shows that Instagram has a THREE TIMES more engagements than Facebook.
Again, everything is depending on your focus. As Instagram focuses on visual expression, it will help you to brand your business. Let me share with you some examples:
A. If you are an Internet marketer, you can use photos to represent your lifestyle, your picture with other marketers, the screenshot of your results, or the picture of you standing on the stage.
B. If you are a clothing company, you can use photos as a way to show all great looking clothes, skirts, pants, and much more.
C. If you are a weight loss consultant, show before and after photos of your clients.
D. If you are a chiropractor, show pictures of you giving treatment to your clients.
E. If you are a restaurant owner, show pictures of your foods. Of course, take pictures of your happy customers.
In other words, your Instagram website could look like this..
@dunkindonuts (Your company name)
@officialjennycraig (Weight loss company)
@gucci (Clothing Store)
@tigerwoods (Celebrity)
As you understand the power of Instagram for your business, on the next chapter, you are going to learn how to set-up your Instagram account correctly. This allows you to start getting traffic to your website as soon as possible.
Here are seven simple steps to exploit Facebook Marketing:
Step #1: Pick up your profitable niche.
Step #2: Download and Install Instagram Mobile App.
Step #3: Creating Your Instagram Account.
Step #4: Customize Your Instagram Account.
Step #5: Understanding APP on Instagram.
Step #6: Post Photos and Videos on Instagram.
Step #7: Getting Followers to Your Instagram Account.
Let’s talk about each step carefully, shall we?
Step #1: Pick up your profitable niche.
There are “three” ways to do research:
1) Use Google Keyword Planner at:
https://adwords.google.com/ko/KeywordPlanner
Look into the number of searches per month. If the number of searches per month is a little over 100,000, it does show that weight loss is on high demand.
2) Find out if there are advertisers on the products or services you are
trying to sell.
3) Be very specific on your search. There is a difference between attracting freebie seekers and potential buyers. If you focus on *Weight Loss*, there is a chance that people are just looking around. When you focus on *Weight Loss Consultant*, those people who go to your website will fall into two categories: (A) Potential clients; (B) Potential Weight Loss Consultant;
Once you have chosen the profitable niche you would like to focus with, you can then proceed to Step #2.
The question is… What if you are an affiliate marketer or marketers who focus on selling information products? Well, if that is the case, how do you know which product is profitable?
Here is the *Four* steps process:
(A) Head to http://www.clickbank.com and search for “Marketplace”.
B) Search for the highest gravity product on Clickbank.com.
Why is gravity important? It will indicate the sales conversion of the product. For example: If you are sending 100 clicks to the affiliate product, gravity is the indication on how many sales you are going to receive.
C) Focus on how much money you are going to get.
There are “two” key formulas you need to be aware of:
Formula #1: How much money are you going to get on each sale?
– Product A paid 75% commission at the price of $10. It is equal to $7.50 cash per sale)
– Product B paid 50% commission at the price of $20. It is equal to $10 cash per sale)
Formula #2: How many sales are you going for every 100 visitors you send to an affiliate site?
– Product A paid $7.50 per sale. It has a conversion of 5 sales for every 100 visitors you spend. That is a profit of $37.50.
– Product B paid $10 per sale. It has a conversion of 2 sales for every 100 visitors you spend. That is a profit of $20. Without these two components as the gauge, you may think that Product B will give you more cash for your business. In reality, you need to use the formulas above as a way to measure how much money you are going to receive from selling affiliate products.
D) Look for re-bill as a way to earn residual cash.
Re-bill is the key for you to make monthly cash without the need to keep promoting products after products. This is the reason why it is important for you to have both residual income and non-residual income type of products to maximize your cash flow.
Step #2: Download and Install Instagram Mobile App.
Once you have chosen your profitable niche, your next step is to install your Instagram account with your phone. All you need to do is going to http://Instagram.com — Of course, you can always get it from Google Store for Androids or iTunes for iPhone users. First, look at your computer screen especially if you are using “Android”. Click on “Google Play Store” (NOTE: If you are not using Androids, you can always go to http://instagram.com to install your Instagram app.
Step #3: Creating Your Instagram Account.
Once you have installed your Instagram account, your next step is creating your Instagram account the right way. Why is this important? Well, if you are NOT careful, you will end up making a lot of mistakes. What kind of mistakes? Well, the majority of the users will connect their Instagram account with Facebook or Invite their friends. I am not saying that it is a bad thing, but it is important to grow your followers first before you involve your audience on different medium. This allows you to have a head start compare to other Instagram users. As you are ready, here are the steps you need to take: Click “Open”.
Then, sign-up with your business email account instead of your Facebook account.
Choose “Not Now” on adding your friends from Facebook. — Hint: You will learn how to get followers on the later steps. 🙂
Choose “Not Now” on following your contacts on Instagram. — Hint: You will learn these steps later on. 🙂
Once you have everything set-up, you should be able to see…
Then, you are ready for the next step which is…
Step #4: Customize Your Instagram Page.
Click on the “human” icon to go to your profile. Once you do, click on “edit your profile”.
Add your website, bio, and click “check”.
Click on “picture” to add your picture or the logo of your company. — NOTE: If you are branding yourself, it is important to add your own picture.
Step #5: Understanding APP on Instagram. Home Page tab.
Home Page tab.
Search tab.
Take photos or videos tab.
Recent activities tab.
Your profile tab.
Send direct message to certain Instagram users.
Search for Instagram users.
Search people by username or hashtags.
Search the activities of the people you follow and following you.
Step #6: Post Photos and Videos on Instagram.
How do you do it? Well, it is easy. Just press take a “photo” tab and you are on camera. 🙂
and you are on camera. 🙂
All you need to do is clicking on…
However, if you are a camera “shy” person, you can always click on to choose pictures from your computer.
On the other hand, if you would like to take your 10 second video, simply click on…
It is really that simple. 🙂
However, here are “two” simple tips you need to follow on creating powerful posts on Instagram:
1. Always smile. — It doesn’t matter if you have a good day or bad day, it is important to always show your best pictures to your audience.
2. Always focus on the end result you want your audience to have. — That’s the key to everything. So, you should NEVER take any random pictures. Instead, you need to focus on creating a purpose and the reason why people need to go to your website.